Why I would like to be elected as the Badminton Europe BWF Vice President

Who am I, and why I would be the best candidate for the European BWF Vice-President?

I am a double Olympian and former world number seven singles player. Since retiring as an athlete, I have worked in digital for a Google Gold Partner Agency, as CEO of Badminton Ireland, as CEO for Squash Australia, and as a consultant for ‘The Sports Consultancy.’ I have an MBA, am completing a Ph.D. in Sports Governance, and am a member of the Institute of Company Directors. I have successfully run multiple sports federations for the past decade, I understand your day-to-day business, and I feel I am the best candidate to represent you and the issues that matter for European Badminton

What will be my focus points as the European BWF Vice President?

To maximise the voice of our amazing athletes and align to the IOC’s Strategic Agenda which encourages all sports to ensure athlete’s are at the centre of our decision-making. As a former Olympian, I can ensure the athlete’s voice is heard and understood in decision-making.
I will support our European Olympians to give them the best chance of success on the court at the Olympic Games and World Championships, this is because as a sport we need to demonstrate universality of medals (global medal distribution), a global medal presence to the IOC. These are two key factors in the IOC 2020+5 Agenda and these factors along with good governance will help the sport secure its presence in the Olympic Games.

Continue to improve our sport – We want to continue lowering risk through good governance. I live and breathe this daily as a non-executive director, running federation and through my PhD, and what I have learned is there can be a strong link between good governance and a positive culture within the sport which improves diversity and gender equity. Improved governance also increases stakeholder confidence and grows trust in the organisation which helps grow the commercial conditions for the sport through sponsorship and partnerships.

Collaboration, everyone says they want it, but what is it and how to improve it?

By efficiently communicating in my previous role at Squash Australia we were able to double participation over five years. What we learnt was just how busy the communication channels had become, there was information overload with too many emails and busy websites. So, we changed our communication channel approach and spoke face to face with our stakeholders, clubs, coaches, and associations, we listened, we built relationships and we found solutions that worked. For example, face to face meetings with MA’s that are BWF major event organisers with aligned issues. We want Europe to host great events, but sustainable ones that to have negative consequences on our MA’s.

It is essential we collaborate on key issues for our members and work on the future together by improving our events and embracing interactive technology to link the sport to the fan base.

I have excellent experience, deep connections globally within the sport and with my 360o skillset I feel I am the candidate best able to represent your member interests at the BWF.

Please do not hesitate to contact me should you have any questions  (phone) +447940548620 (Linkedin) RichardLVaughan (Skype) VaughanRichard (Twitter) RichardLVaughanMy CV can be accessed here.
My vision document can be accessed here.

Yours Sincerely

Richard Vaughan

Sport Innovation
Richard Vaughan

Innovation and Ivy League Sport

Another project I have been involved with is Interactive Squash, a solution that brings the entire Squash court to life using the entire playing surface

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Phone: +44 7940548620
Email: richard.vaughan@olympian.org
18 Coed Y Pia
Mid Glamorgan

​Copyright © Richard Vaughan